Outdoor Advertising

Outdoor advertising, also called Out-of-home advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. According to studies, the average consumer spends 70 percent of their time outside of their homes. So, what better time to advertise outside than now?

Outdoor advertising comes in many forms, the most commonly known type of outdoor advertising is the billboard, but not the only. Modern day frequent forms of outdoor advertising can be separated in three different categories:

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Billboard AdvertisingThe vast majority are familiar with billboard advertising and this is regardless of where they live or where they travel. It’s psychology! Billboards are purposely placed next to high-traffic highways and along more barren and less-traveled roads in non-urban areas. Why? Some of the most notable billboards are alongside highways – since drivers in passing typically have limited things to occupy their attention, the impact of the billboard is far greater. Billboards are often drivers’ key method of finding somewhere to sleep, food, and fuel on highways which to them, are unfamiliar. Drivers see billboards almost everywhere because they are logical and cost-effective means of communicating information that, geographically, is crucial– for instance, the location of the chain fast food restaurant closest on the route, the nearest motel or hotel, or campgrounds at their nearest exit.

Street Furniture Presently, nearly every bus bench hosts the face of a lawyer, realtor, tutor, business, etc. Bus benches are one of the safest and most popular forms of outdoor advertising platforms because the print ad is more than likely going to be found placed behind a clear screen for protection. This protects the ads from the common seasonal damage that outdoor posters or other large print ads may be facing. However, this does not only apply to bus or park benches, this also applies to bus shelters, news racks, and litter bins, drinking fountains, among others. Just imagine – AE Media Group graphics of your business or product, a busy street, and your business being marketing to over thousands of people a day.

 

TransitAds on the sides of busses, you may know, are the most common forms of transit outdoor advertising, but outdoor advertising is common in subway stations and within subway cars, in taxis, along airport walkways, and wrapped around vehicles – one of the newer trends.

Other Forms of Outdoor Advertising

Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs. They can be high-tech – think digital – or low tech – think personal-computer generated mini-posters offering dog-walking services pinned to a coffee shop bulletin board.

Digital Outdoor Advertising

Also known as digital signage, digital outdoor advertising is a specific type that uses electronic technology to change what’s displayed on a screen. Digital billboards feature messages from a handful of advertisers that rotate every six to eight seconds. Other digital signs might be free-standing on an urban sidewalk or courtside at a college basketball game.

For Small Businesses

The most important outdoor ad for any small brick and mortar business is its built-in outdoor advertising: exterior signage. Business owners want crisp, clear signage that communicates well from a distance. While it should convey the company’s brand image, it should also help the business get discovered and found.

advertising is the ability to market to both local and national audiences. Radio is important when reaching your target audience. Spots can be 1. Run on local stations and programming only, or, 2. Distributed to a larger audience, nationwide. Producing radio ads ensures your business’ visibility and sets apart your business from your competitive counterparts. At AE Media Group we work with leading radio stations such as, 99 Jams, y100, Power 96, Amor, El Sol, among others, to bring your brand to life. Radio reaches a vast audience, and it does so during a short period of time, it reaches viewers when they’re the most perceptive, it allows you to deliver your message with sound which can give your business, the opportunity to be creative and attach a personality to your business.

Radio Ads are an effective medium because it’s completely audio based. Your message can echo’s in the client’s ears with exceptional voice overs, sound design, music production, and copy. AE Media Group has an advanced in-house production studio and complete staff for filming and shooting commercials, paid programs, digital and social media content, also, audio for radio like voiceovers.

A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly.

COST EFFICIENCY – saving money by updating your ad campaign to reach the target audience you’re seeking. AE Media Group follows steps and procedures to make your ad campaigns more likely to increase conversion rates.

TARGETED – target marketing allows you to center your marketing funds and branding on a specific market that is most likely to purchase from you than other markets and competitors. This is a much more reasonable, efficient, and productive way to gain potential clients and cultivate business.

EASY TO TRACK – Radio advertisements are tracked by ratings and leads (Phone calls, emails, website traffic, etc.)

Radio advertising is extremely effective – it only makes sense that if you want 1. to generate leads, 2. have a spending budget, and 3. a vision in mind, you advertise where you’re expected to make money…on radio!

Radio sells swiftly. Studies reveal that radio regularly and often reaches listeners within two hours of their largest purchase of the day. Is there no better time to seek customers than on their radio, de-compressing after a shopping day? What about reaching listeners on their morning and evening drive to work during rush hour?

Radio sells everywhere. Radio is one of the earliest mobile channels. You hear the radio in the car, at parties, in the grocery stores, waiting in lines at the malls, in restaurants, etc.

Radio sells with intimacy. Sometime in your life, when you have something crucial to communicate to someone, which scenario sounds best – texting them expressing your feelings or talking with the intimacy and emotion of the human voice? It’s only obvious the latter; Radio sells with intimacy.

Radio breaks free from the typical advertising mess. Modern day advertising should be straight to the point without the unnecessary advertisements. Radio is the neat and orderly medium.

Radio is cost effective. Radio is simple: you have a script, a voice over, and all of that compiled together to be delivered to your audience. No need to spend more money on the extras like a production team if you’re just advertising on the radio. Another perk, radio advertising costs grow less than any other vital form of advertising.

Reach is important, but consistency sells. Various forms of advertising are reach based meaning that they reach varying numbers of people. But research claims listeners must be exposed to a message at least three times before deciding to take the plunge and complete their purchase. It is sometimes cost heavy to advertise that frequently, so, with radio advertising you can advertise often without exceeding your budget.

Radio’s targeted advertising sells. Radio’s formats allow you to precisely detect your advertising on the station or stations that matches your customer’s interests.

You’re always on the front page with radio. With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never inferior to your competitors’ ads.

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Radio planning is the act of selecting the right type of media outlet to advertise your brand message. This requires research, development, analysis, forethought, and budgeting. Media Buying is also a part of the process in finding the accurate slot for advertisement of product and services on media channels. Overall, radio media buying can assist with streamlining the process to waive the stress and confusion that comes with unplanned media campaigns. A skilled media planner will consider various perspectives of the campaign. They gather market research to understand the objectives of their marketing campaign and discuss who they should be targeting. An internet evaluation is done to take a close insight into the industry, market, competition, age, familial status, and other factors that determine the ad campaign.

Once the research is correctly done, one of the various media planners at AE Media Group will dive into the media space for identifying what the most effective media platform for your business or products ad campaigns. When the objective and targets are established, then, budgeting for the campaign takes place. Obviously, spending more money on advertising will result in more sales. But like everything else, there are a lot of questions and concerns. It is imperative to advertise your campaign cost effectively and we understand that this may be confusing for some clients, which is why AE Media Group takes initiative to figure this budget out.

Overall, working with AE Media Group is guaranteed to be extremely beneficial for your business pursuits and visions because AE Media Group will solidify your business’ foundation. AE Media Group will know when, where and how often your brand message should be placed with Radio advertising. There are so many possibilities, outcomes, and functions when it comes to advertising – with AE Media Groups top-level tactics and systems in place, you are guaranteed to increase business awareness, one ad campaign at a time.

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